2 Job in Hmaw Bi

by HEINEKEN Myanmar Limited on 09 July, 2020

Hmaw Bi, Yangon , Myanmar

Job Description

1. Portfolio Management 

  • Shows an understanding of Portfolio performance tracking and evaluation.
  • Shows an understanding of key drivers of the Category and Segment performance, profitability and growth.
  • Shows understanding of Portfolio strategy and its implications.
  • Shows understanding of the implications of individual Brand Roles within the Portfolio on Brand Strategy and budget allocation.
  • Shows ability to apply BWP! Tools and processes.

2. Category Strategy 

  • Effectively contributes to the creation of the category vision.
  • Ensures that digital Brand and Portfolio Strategies profit from category opportunities and respond to threats.
  • Takes the customer’s category vision into account in order to design a powerful and appealing key account content in collaboration with Trade Marketing and Key Customer Managers.

3.Brand & Business Profitability 

  • Generates financially sound Innovation business cases and places these in the larger financial business context.
  • Consistently tracks and optimises digital investments.
  • Manages digital investments towards optimal profitability.
  • Allocates resources to create a clear balance between short term profit and long-term growth objectives.

4. Consumer at the Centre 

  • Uses research and other sources of information to regularly monitor consumer behaviour at all relevant consumer touch points and ensures strong & clear consumer rationale on projects/initiatives
  • Generates strong digital Consumer Insights through analytics that fuel innovation in digital communication
  • Coaches the team to identify and effectively employ digital Consumer Insights that drive category and Brand growth
  • Challenges marketing initiatives on level of online employability and potential for behavioural change impact
  • Ensures all marketing colleagues are well informed about online trends and insights and incorporate them into their strategies and plans

5. Digital & Brand Strategy 

  • Demonstrates an understanding of all elements of Digital Strategy, how they interrelate and how they contribute to reaching strategic objectives
  • Understands how Digital Strategy affects the Marketing Mix strategy
  • Reflects Brand Strategy in all delivered content
  • Contributes to the development of the Brand Strategy
  • Sets up and runs effective online communication monitoring and evaluation systems

6. Digital Planning and Activation 

  • Demonstrates an understanding of formal and structured digital planning process
  • Demonstrates an understanding of the role of different marketing activities in affecting consumer and shopper behaviour
  • Supports the development of the Brand Plan
  • Is aware of internal and external factors likely to influence execution

7. Route To Market and Channel Understanding 

  • Recognises the strengths and restrictions of different Route to Market options in reaching consumers
  • Demonstrates an understanding of channel segmentation and the role of different channels in Digital & Brand Strategy and activation
  • Demonstrates an understanding of shopper and on-trade consumer drivers
  • Demonstrates an understanding of the value chain

8. Storytelling – content 

  • Is familiar with and understands the concepts of Brand Essence, Brand Idea, and Communication Objectives
  • Writes inspiring and effective Storytelling Briefs integrating audience understanding
  • Works with agencies effectively– even if not fully independently –enabling them to work on defined projects on time and within budget
  • Involves Brand Manager at the earliest stage of content development
  • Evaluates creative work and recognises strong communication and brand building ideas/content that travels
  • Is familiar with the different steps of content production

9. Storytelling – media 

  • Writes effective media briefs fully reflecting a good understanding of the consumer’s media consumption and touchpoint exposure
  • Manages the digital budget and informs manager of deviations
  • Considers effectiveness and ROI of communication and media activities
  • Monitors consumer’s reaction to activity and reacts promptly.

 

Job Requirements

  • University graduate with at least 5 years relevant experience in Marketing 
  • Product / sku launch experience
  • Understanding of brand positioning
  • Ability to analyse and apply market research results into communiction strategy
  • Basic understanding of production processes
  • Basic understanding of P&L and other financial tools
  • Problem analysis
  • Creativity     
  • Interdependence
  • Organisational sensitivity
  • Result oriented
  • Quality driven
  • Planning and organizing
  • Teamwork.
by HEINEKEN Myanmar Limited on 21 July, 2020

Hmaw Bi, Yangon , Myanmar

Job Description

1. Portfolio Management 

  • Shows an understanding of Portfolio performance tracking and evaluation.
  • Shows an understanding of key drivers of the Category and Segment performance, profitability and growth.
  • Shows understanding of Portfolio strategy and its implications.
  • Shows understanding of the implications of individual Brand Roles within the Portfolio on Brand Strategy and budget allocation.
  • Shows ability to apply BWP! Tools and processes.

2. Category Strategy 

  • Effectively contributes to the creation of the category vision.
  • Ensures that digital Brand and Portfolio Strategies profit from category opportunities and respond to threats.
  • Takes the customer’s category vision into account in order to design a powerful and appealing key account content in collaboration with Trade Marketing and Key Customer Managers.

3.Brand & Business Profitability 

  • Generates financially sound Innovation business cases and places these in the larger financial business context.
  • Consistently tracks and optimises digital investments.
  • Manages digital investments towards optimal profitability.
  • Allocates resources to create a clear balance between short term profit and long-term growth objectives.

4. Consumer at the Centre 

  • Uses research and other sources of information to regularly monitor consumer behaviour at all relevant consumer touch points and ensures strong & clear consumer rationale on projects/initiatives
  • Generates strong digital Consumer Insights through analytics that fuel innovation in digital communication
  • Coaches the team to identify and effectively employ digital Consumer Insights that drive category and Brand growth
  • Challenges marketing initiatives on level of online employability and potential for behavioural change impact
  • Ensures all marketing colleagues are well informed about online trends and insights and incorporate them into their strategies and plans

5. Digital & Brand Strategy 

  • Demonstrates an understanding of all elements of Digital Strategy, how they interrelate and how they contribute to reaching strategic objectives
  • Understands how Digital Strategy affects the Marketing Mix strategy
  • Reflects Brand Strategy in all delivered content
  • Contributes to the development of the Brand Strategy
  • Sets up and runs effective online communication monitoring and evaluation systems

6. Digital Planning and Activation 

  • Demonstrates an understanding of formal and structured digital planning process
  • Demonstrates an understanding of the role of different marketing activities in affecting consumer and shopper behaviour
  • Supports the development of the Brand Plan
  • Is aware of internal and external factors likely to influence execution

7. Route To Market and Channel Understanding 

  • Recognises the strengths and restrictions of different Route to Market options in reaching consumers
  • Demonstrates an understanding of channel segmentation and the role of different channels in Digital & Brand Strategy and activation
  • Demonstrates an understanding of shopper and on-trade consumer drivers
  • Demonstrates an understanding of the value chain

8. Storytelling – content 

  • Is familiar with and understands the concepts of Brand Essence, Brand Idea, and Communication Objectives
  • Writes inspiring and effective Storytelling Briefs integrating audience understanding
  • Works with agencies effectively– even if not fully independently –enabling them to work on defined projects on time and within budget
  • Involves Brand Manager at the earliest stage of content development
  • Evaluates creative work and recognises strong communication and brand building ideas/content that travels
  • Is familiar with the different steps of content production

9. Storytelling – media 

  • Writes effective media briefs fully reflecting a good understanding of the consumer’s media consumption and touchpoint exposure
  • Manages the digital budget and informs manager of deviations
  • Considers effectiveness and ROI of communication and media activities
  • Monitors consumer’s reaction to activity and reacts promptly.

Job Requirements

  • University graduate with at least 5 years relevant experience in Marketing 
  • Product / sku launch experience
  • Understanding of brand positioning
  • Ability to analyse and apply market research results into communiction strategy
  • Basic understanding of production processes
  • Basic understanding of P&L and other financial tools
  • Problem analysis
  • Creativity     
  • Interdependence
  • Organisational sensitivity
  • Result oriented
  • Quality driven
  • Planning and organizing
  • Teamwork.
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